Via Bergognone, 7, 20144 Milano MI, Italia

Design: Break Design
Location: Italy
Project Type: Produced
Client: Nestle
Product Launch Location: Italy
Packaging Contents: Cheese
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

In Italy most people grew up eating Nestles’ mini cheese “Formaggino Mio”. It’s one of the most well established brands in the market as much as in consumers’ hearts. For over eighty years Mio has brought joy to children’s tables, making them grow with a smile.

This positioning has been highlighted in the new packaging created by Break Design, where a stylized smile characterizes the packaging and underscores the brand. The new graphic design, at once, underlines the brand’s leadership and iconicity thanks to an essential layout, dominated by the distinctive yellow and blue colors. Nutritional information, clear and readable, plays a key role as an essential part of the product promise.