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Agency: The Preza Studio
Designer: Masha Yartceva
Location: Russia
Project Type: Produced
Client: Honey House
Product Launch Location: Global
Packaging Contents: Honey platter
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Offset printing, Varnish, Embossing

The Client: The Honey House — the biggest producers of natural foods and a leader on the market of packed honey in Russia.

Product: Honey platter.

Task: To develop packaging for a honey platter gift set. The design of the box should be universal, suitable for any occasion, and reflect the natural ingredients in the composition of the product and brand.

Idea: Nature inspired us to create a floral package. A bouquet of wildflowers conveys a festive mood and emphasizes the composition of the product. To enhance the feeling of how natural the product is, we painted the packaging with watercolours.