Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Substrate / Materials: Aluminum Cans
PepsiCo is disrupting the cocktail mixer category with the launch of Neon Zebra, the company’s first ever line of non-alcoholic cocktail mixers. The product was designed to meet the needs of a growing consumer cocktail mixer category.
Neon Zebra differentiates itself from the category through its convenient, no-fuss packaging in 7.5oz mini cans designed to make great-tasting cocktails in seconds. PepsiCo’s in-house Design team developed a juicy, buoyant visual identity for this innovative new brand, featuring artist-crafted 3-D typography and an unexpected color palette and textures. The four flavors serve up a vibrant, zany world, disrupting the mixers category with a unique and ownable point of view.
“PepsiCo is laser-focused on quickly delivering new innovations that meet consumer needs and capitalize on opportunities in the marketplace,” said Matthieu Aquino, VP of Design, Global Beverage & Brand Experience. “With Neon Zebra, we took a design-led approach to the brand development, building a wild visual world to convey the simplicity and distinction of the product attributes, ultimately delivering a disruptive and memorable experience for consumers.”
Neon Zebra cocktail mixers come in four wildly popular flavors:
- Margarita Mix: Paired with your favorite tequila, it’s tangy and bold with a flavorful citrus kick of lime.
- Strawberry Daiquiri Mix: Sweet & fruity strawberry puree with a hit of lime. The perfect balance with your favorite rum.
- Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with your rum of choice.
- Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavor your whiskey will appreciate.
Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard 6-packs. Beginning in March, Neon Zebra will start rolling out nationwide across retail and online stores for an MSRP of $6.99-$7.99 for six 7.5FL oz cans.
Neon Zebra is a modern alternative to complicated cocktail recipes or large format cocktail mixers. Each 7.5oz mini-can of Neon Zebra mixed with your spirit of choice makes two tasty cocktails without the fuss. Made with real juice and no artificial sweeteners, Neon Zebra mixers don’t compromise on taste.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America. “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”