Designer: Ramóna Otília Tóth
Photographer: Bence Kocsis
Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Réka Holló-Szabó
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
The main task of this project was to create a promotional package of different kinds of artisanal pastas (spaghetti) for an Italian family owned trading company just entering a new market with opening a store. The request was a clean design packaging solution which was stylish, modern and which would represent the high quality level of the products and of the company as well. It was about to reflect the feeling of 80s Italy, when the company had been established.
The idea was exciting, timing was just right, because experimenting with geometrical elements, vibrant colours fit easily to the trends of today, especially in the centenary of Bauhaus. An additional aim was to promote some of the most famous Italian monuments, in this case the Colosseum of Rome. The brand name Ramo is coming from interchanging the vowels of Roma, meaning also “a branch of a family” in Italian.
The promotional box consists of six different types of spaghetti in a reusable and refillable “sub-box” construction containing 150 g of pasta, a two-person-dose of a meal creating the possibility for every member of the group to choose as its own wish. This way the whole package can be used for constant containment of the pasta being a decoration of the kitchen as well. The Colosseum case sticks together the six sub-boxes into one unit so it could be held laid or upright. The infographics on the top of every sub-box and the preview windows of the boxes of the coloured pastas help to identify the chosen types.