Design: Tuomas Kaarlela
Project Type: Concept
Packaging Contents: Beer – Ipa, Cream Ale, Cream Stout
Packaging Substrate / Materials: Aluminium
Quaff is a fictional brewing co. based in Athens, Greece.
The concept was to create a playful brand identity that would shine some joyfulness in this trying times. Since covid hit everything has gotten a little bit darker, so why not try to make what we can a little bit more brighter.
That joyfulness is represented both in the name Quaff = to drink (something, especially an alcoholic drink) heartily and the moto ”wet your whistle”, as well as in the design itself by the use of color and illustration that give the brand this lighthearted feeling.
It’s a brand that expresses the very important idea of not taking yourself too seriously. And that’s something we’re all in need of in this times.