“Tet Long Vong” – Tet gifts box 2021

Posted on



Design: ECH Creative Agency
Location: Vietnam
Project Type: Concept
Packaging Contents: Tet gifts box, Souvenir
Packaging Substrate / Materials: Carton Paper, FSC-certified Paper, glass bottle
Printing Process: Laser cutting

Vietnamese people often say: “Lòng vòng lại tới Tết” which means “in the bustle of daily life, Tet comes in the blink of an eye”. “Lòng vòng” is also used to describe the action of making a circuit of something. Imagine it like a chain of circles.

Muddling through much, we decide to name this Lunar New Year 2021’s gift set as “Tết Lòng Vòng”.

Not only inspired by the closeness of Tet, “Lòng Vòng” is also the significant feature of this Tet gift box. These small, beautiful boxes are both designed to protect the gifts inside, and recyclable put into various usages.

And voilà, now it’s your turn! Let yourself unwrap the surprises, the excitements from “Tết Lòng Vòng” gift sets.

In Vietnam, giving gifts to each other during festive seasons and Tet particularly, remains one of the most popular customs to express one’s sincerity and best wishes towards the loved ones. However, the used items are often the potential causes of environmental pollution when they are not collected properly.

The idea of “Tết Lòng Vòng” completes the beautiful gifts in a more meaningful way. Our solution is to use eco-friendly materials as well as recycle the packages. Isn’t it more wonderful when your loved ones can keep/hold your gifts longer throughout the year?!

Increase user experiences/ Optimize users – With the method of using stickers to increase experiences and interactions, gift givers will be able to create their own gift boxes.

Usage of eco-friendly/recyclable materials – We use 100% recycled carton papers and art papers certified by FSC as main materials for gift boxes.

Applicability/ Reuse – The packaging blocks can be reused for many different purposes such as: making lanterns, plant pots.

Design explanation
You will find this “Tết Lòng Vòng” familiar and also strangely different at the same time. While the gifts themselves bring the traditionally familiar set of colours of the Lunar New Year, the strange difference here is that “Tết Lòng Vòng” does not clearly reveal the typical New Year joy. We have used the correlation between the darkness and light, to express doubt together with hope of a new cycle of growth in 2021. Doubt and hope are indeed our emotions throughout this turbulent year of 2020.

Mr. Roy Vu – Creative Director this project said: “This project is designed based on Human-Centered Design philosophy, in my opinion, the design is not only beautiful, but must also meet the needs of customers. ” The packaging of “Tết Lòng Vòng” is simple, but still enough to create excitement for users thanks to its interactive capabilities. Here, life is in balance with simplicity.