7up Pack for The Grand Egyptian Museum

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Design: Aya Mohamed Mostafa Happa
Location: Egypt
Project Type: Student Project
School: Faculty of Applied Arts (Advertising Dept.)
Packaging Contents: Soft Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing

On the occasion of opening THE GRAND EGYPTIAN MUSEUM..My goal was to evoke the ancient Egyptian vibes where I was inspired by the ancient Egyptian pharohs a lot so I used their customs and positions

Combining both of pharoh Tutankhamon and other pharohs with the 7up character FIDI DIDO in addition to the usage the Egyptian idiom with my concept to create SLOGAN(العرق يمد لسفن جد) as if he is evoking the ancient Egyptian soul. Using tiagonal pattern in the background from Egyptian folk art as the construction of the museum is trignometric.

What’s Unique?
Combing 7up character Fido Dido with ancient Egyptian vibes to evoke the ancient Egyptian vibes on the occasion of the opening of THE New Grand Egyptian Museum.