7up Packaging for The Grand Egyptian Musuem

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Design: Esraa Alaa
Location: Egypt
Project Type: Student Project
School: Applied Arts Helwan University [ Advertising DPT]
Tutor: Dr Nagwa El Adwy
Packaging Contents: Soft Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing

On the occasion of the opening of The Grand Egyptian Museum and because the design depends on mixed eras, I got inspired from ancient Egyptian civilization through Horus eye and the ancient Egyptian clothes, the background inspired from Hieroglyphic writing. I tried to represent these characters in modern illustrations in each flavor.

What’s Unique?
Mixing between pop art style and ancient Egyptian civilization to create these pharaonic characters in a modern and fun way.