Archaía Elláda

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Design: Liad Nimni
Location: Israel
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

The finest wines of “ARCHAÍA ELLÁDA” come from the beautiful vineyards of Athens.

The design challenge was: how to bring the visual language of ancient Greece into the modern era? From here I set out for research that led me to urn paintings and spectacular ornaments. The logo consists of the letters A and E in the visual language of the urn drawing. The name “ARCHAÍA ELLÁDA” means Ancient Greece in greek.

What’s Unique?
I think what makes this work special is the ability to take something that looks ancient like urn paintings and ancient ornaments bouncing them forward in time to the modern age and still retain their special graphic form.