Designer: Leah Procko
Photography: Morning Swim Studio
Project Type: Produced
Product Launch Location: Australia
Packaging Contents: Cotton Wipes
Packaging Substrate / Materials: Cardboard
Printing Process: Offset Printing, Blind embossing
Cottonly is a new Australian skincare brand on a mission to take your daily cleansing regime to the next level, sustainably. After struggling for years with skin concerns, Sarah and Elaine, founders of Cottonly, decided to launch their own skincare line, starting with the first (and arguably most important) step in a skincare routine: cleansing. Embracing the natural qualities of cotton, they developed a range of compostable wipes, each woven with various patterns to address different skin concerns.
While the founders were well-versed in the benefits of a dry wipe, we needed to introduce the concept to a new audience. Through an elevated aesthetic, earthy colour palette, tactile details and shelfie-worthy packaging, we created a brand system that comes together to express the transformative effects of taking the rudimentary routine of cleansing your face and elevating it to an indulgent ritual.
We utilised a pattern system to denote the product variations, inspired by the weave of each wipe. We decided to blind emboss these details to create a luxurious, tactile experience for the user.