Design: Manon Chrétien
Project Type: Produced
Client: Domaine Ricardelle de Lautrec
Product Launch Location: Global
Packaging Contents: Wine, Natural Wine, Grapes
Packaging Substrate / Materials: Glass Bottle
New labels for Domaine Ricardelle de Lautrec’s range of Natural wines
I was asked to design two labels for the Pinot Noir & Syrah 2020. The managers of the vineyard wanted to modernize their previous labels in order to reach a younger target. Natural wines are made with the least possible use of chemicals & additives. So I wanted my illustrations to represent that connection between the winemaker and Nature, that has to be delicate & respectful. The only requirement was to keep the ladybug on the designs. Indeed, it is a sort of a lucky charm, a mascot of the vineyard which has always been on the bottles.
I would say that it differs from what is usually done on French wine labels. Usually, we see more traditional designs, not a lot of risks taken.