Design: Iceni Sang
Project Type: Produced
Client: Shenzhen Huangjing Biotechnology Co., Ltd
Product Launch Location: China
Packaging Contents: Candied fruit or tea
Packaging Substrate / Materials: Tinplate
Printing Process: Flexography
This is a packaging design of Chinese herbal tonic Polygonatum. Polygonatum has been used in China for thousands of years. It has a variety of nourishing effects on human body. It has been loved by Chinese people since ancient times, and many myths about Polygonatum have been handed down. “Compendium of Materia Medica” records: polygonatum, also known as “Deer Bamboo”, because deer like to eat Polygonatum leaves. In the form of illustration, Polygonatum and sika deer are combined to create unique visual symbols.
Polygonatum is the treasure of nature. It is called Polygonatum because it has the essence of the earth. It has a good tonic effect. Polygonatum has a long history of being used as medicine. It is recorded in Materia Medica of all dynasties. In compendium of Materia Medica, polygonatum is also called Deer Bamboo because its leaves are like bamboo and deer can eat it. Deer is the son of the forest and the spirit of nature. It is alert, vigorous and good at running. It is the auspicious animal and spiritual totem in all kinds of fairy tales. The combination of the two means that like a deer, it is full of Qi and blood, easy to walk, dignified, energetic and strong.