Designer: Tiare Payano
Location: Dominican Republic
Project Type: Concept
Packaging Contents: Pet products
Packaging Substrate / Materials: Glass bottle, Paper, Cardboard , Plastic
Printing Process: Digital printing, Foil stamping, Emboss
Lilsanpro™ is the perfect healthcare product of their consumer’s best friend. It’s a dog store specializing in healthcare products like shampoo, drops, and cleaners with personalized follow-up and packages.
The biggest challenge was to create a fun yet sophisticated tone for its brand, different from the overly use childish approach. It was adopted exclusive yet minimal types instead of the traditional decorative to distinguish itself from the competition and get positioned to the target’s demographic. Combining the neutral color with the whimsical illustrations created a set of packaging that stands out as a premium yet soulful nature. The packaging uses dynamic patterns to identify the heart of the brand. And as a result, it was possible to visually create a clean identity with a direct and charismatic style, evoking a minimalist perception of its products.
The idea of reflecting the sentimental maturity correctly between a person and their dog by mixing a pet-friendly color palette and refined packaging shows that the brand is giving the first time a product that can really understand its target.