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Agency: noon design+branding
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Printing: Cabas S.A.
Location: Greece
Project Type: Produced
Client: Liakou Estate – Winery
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography, foil stamping, screen printing

The stone winery and vineyards of the Liakou Estate are hidden behind the eternal and emblematic giant rocks of Meteora. On their inaccessible peaks, monks built their monasteries a thousand years ago. The unique view of this holy place offers a special experience and a unique perspective of nature’s grandeur.

This metaphysical stone forest, that sprang through the ground in the dark night of earth’s geological rearrangements, became the inspiration for the design of the new wine labels, that is illustrated with black ink and rough brush strokes. The details of metal foils and silkscreen varnish illuminate the black and white labels that embrace the historical and cultural heritage of Meteora.