Agency: Bisarro Studio
Photographer: o Revelador
Copy Writer: Sofia Silva
Label Production: VOX
Project Type: Produced
Client: Cortes do Tua
Product Launch Location: Brazil
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, paper
Printing Process: Digital Printing
“Rezingão” means “grumpy” in Portuguese. We all know a very grumpy person (and may not even be old!) — that person who sits and complains “this youth is lost!” and “wine improves with time, but I improve with wine”. These grumpy people belong to our collective imaginary.
That is the name of these wines: “Grumpy”, produced by Cortes do Tua in the Douro Valley. Rezingão DOC Red won the Gold Medal at Mundus Vini 2018.
The Douro Valley is the oldest defined wine region in the world. It is located in northern Portugal and there are produced as much tradicional and legacy wines as innovative and young ones. Cortes do Tua winery is located in the sub-region of Upper Douro, in Carrazeda de Ansiães, where it spans over 15 hectares of vineyards on the slopes of rio Tua, in the heart of the Douro Valley. The white wine vineyards grow between 500 to 700 meters, and the red wine vineyards between 300 to 400 meters of altitude.
The red Rezingão is produced from the varieties Touriga Nacional, Touriga Franca e Tinta Roriz, from vineyards older than 30 years, ages in French oak barrels for 12 months and it is a balanced and intense wine, with sharp acidity and tannins. The white Rezingão, from the varieties Rabigato, Viosinho, Códega do Larinho, Malvasia Fina and other varieties from “vinhas velhas”, ages in stainless steel vats for 6 months, it is a wine with peach and apricot aromas and perfect balance between the granitic acidity and an elegant structure
For the label, we channeled the most figurative version of its name and and added some sense of humor. We portrayed the grumpy character in two different seasons and moments of his life.
The labels are tall and wide, allowing space for the illustration to be the centerpiece and create a narrative around the bottle. The drawing gains contrast and depth with the addition of a solid color block as background — green for the white wine, burgundy for the red wine — and the set around the grumpy man adds detail to the character. The wine year is also included in the drawing and is part of the set — embroidered in the table cloth or drawn on the wine barrel.
The sans-serif typographic elements contrast with the grumpy character’s age and add a new label of interest to the label. They remind us of stamps once used to catalogue and ship products, wine in particular. The copywriting (sentences the grumpy man grumps about) complete the illustration and explain us why this character is called Rezingão, they add detail and entertain customers while exploring which bottle to buy.