Designer: Piotr Łapiński
Designer: Marek Szczepański
Project Type: Concept
Packaging Contents: Craft beer
Packaging Substrate / Materials: Glass bottle, Paper, Aluminium
Printing Process: Flexography
Szewskie is a visual identity concept for a craft beer brand. The basis of its communication system is branding comprising an emblem, lettering and product name. These elements were based on designed typography, which form refers to shoemaker’s tools. Brand’s graphic style derives from manually created illustrations that refer to a workshop-like character of the product. They depict a surreal vision of a battle between good and evil in a metaphorical sense. As part of the project, a set of unit packaging for each of the four basic beer types was created. They form the main product category, allowing future expansion by additional taste subcategories.
The set comes with a collective packaging that hides a game inside, one that may become a passionate entertainment for two or four people.