Tramæ Organic EVO oil – Vecchia Masseria

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Design: Rosario Claudio Lo Iacono
Location: Italy
Project Type: Produced
Client: Vecchia Masseria
Product Launch Location: Italy
Packaging Contents: Oil
Packaging Substrate / Materials: Glass bottle

“The intertwining of facts, events that constitute the subject of a narrative.”

Tramæ is the name chosen to tell through the label the bond of three generations of the Golino’s family who for decades have cultivated and guarded 56 hectares of land surrounded by the woods of the archaeological natural park, on the Ganzaria mountain.

The link is graphically expressed by the three pairs of typographic ligatures: tr am ae, highlighted by an embossed print with matt gold lamination on a braille texture.