Coffeepro rebranding 2021

Design: ILLCAT / Bartek Bojarczuk
Location: Poland
Project Type: Produced
Client: Coffeepro
Product Launch Location: Poland
Packaging Contents: Coffee
Packaging Substrate / Materials: Zero emission plastic
Printing Process: Digital printing

One of the Poland’s first speciality coffee roastery got a little bit rusty. It’s time for a new chapter.

In late 2020 we partnered with Coffee Proficiency to work on the new visual identity for the brand. One of the oldest roastery in the Poland’s market needed a fresh, new look – one that will emphasise innovation and uniqueness that were always in the core of the brand but now got a bit dusty.

We created a completely new, colorful and bold visual language based on the Polish design tradition with references to coffee origins and sharing knowledge of the craft.

Less waste and eco-friendly policies are very important to COFFEEPRO. That’s why we use zero emission packaging and special paper with potato starch. But can we do more?

We figured out the alternative use for the label. Now it can become a tool for all the beginners to help them measure exactly the right amount of coffee and also guide them for the perfect grind. You don’t have to throw it out.