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Design: Nik and Carole
Location: United Kingdom
Project Type: Produced
Client: Meyer UK
Product Launch Location: United Kingdom
Packaging Contents: Cookware
Packaging Substrate / Materials: Cardboard, E-Flute Corrugated Board
Printing Process: Litho Printing

The challenge
The messages around eco or green products are confusing and it’s difficult to tell which companies are just jumping on the band wagon or greenwashing. Earth Pan by Prestige is a genuinely innovative product that benefits both customers and the wider world.

The customer
Wants to feel that they are making a difference. They’re conscious of the impact their choices have on the planet, but don’t want to compromise on quality. This range has to fit in with their busy everyday lives and offer solutions that make being eco easy.

The result
Moving away from the normal masculine, hard-edged world of cookware to something altogether more natural. A contemporary illustrative style with empowering messages, help to create a positive story about sustainability and the part customers can play in it.

What we did
Questioning and Strategy, Writing and Personality, Branding and Packaging, Illustration and Typography, Film and Animation, PoS, Artwork and Retouching.​​​​​​​

What’s Unique?
Earth Pan makes cooking easy and delicious and helps care for our planet. Each piece of cookware is made using 88% less CO2 emissions and made using recycled and recyclable materials. Including recycled plastic bags for the handles to help protect our oceans. Each pan has a toxin-free ceramic non-stick coating that’s naturally healthier for you when cooking. But we’ve not stopped there… Our thoughtful packaging is 100% recyclable, printed with low impact inks and contains no plastics or shrinkwrap. We’re also going one step further by allowing consumers to recycle their old pans with us online and receive a 15% discount towards our Eco cookware ranges. The future is in your hands.