Jierou×Dunhuang Paper Towels

Posted on

Admin

Global

Design: 欧阳鹏杰
Location: China
Project Type: Produced
Client: 中顺洁柔纸业股份有限公司
Product Launch Location: Global
Packaging Contents: Paper towels
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital Printing

The packaging design extracts the most representative “Jiyuetian” of China’s “Dunhuang Museum” as the brand IP image, and expresses voice for women through a unique attitude, with an aim of enhancing the beauty of the products while stimulating the emotional resonance of consumers.

As can be seen from the sketch illustration display, the overall design revolves around six different images of flying apsaras, expressing their flying and optimistic state, making people feel cordial and protected, and bringing people the visual beauty of “quiet expression with dynamics”. The picture is fixed in the fairy music and dance scene. Through the brightening and rendering of colors for the graceful dance of the Flying Fairy accompanied with nine-color deer, the modern design techniques show more dreamy and ethereal atmosphere vividly.

When opening the box, customers can experience the dexterous beauty of “Flying Fairy” in person. At the same time, Dunhuang art can be presented to the public vividly again, giving users a full sense of interaction and surprise. It is also the embodiment of cultural self-confidence to a certain extent.