Executive Creative Director: Andrea Castelletti
Art Director: Andrea Castelletti
Graphic Designer: Matteo Cuppone
Copywriter: Tania Loschi
Illustrator: Marcello Crescenzi
Web developer: Federico Mazzoleni
Photo: Marco Biancucci
Project Type: Produced
Client: Tenute Cossignani
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Arconvert Picasso X-dry, Wood, Cardboard
Printing Process: Offset, Foil stamping, Die-cutting, Silkscreen
COSSIGNANI L.E. TEMPO
Siblings Edoardo and Letizia Cossignani from the Marche region (Italy) had an ambition: to create a metodo classico organic sparkling wine from native grape varieties. Together we have created a brand that embodies the spirit of the Cossignani family stemming from generations of wine lovers.
The brand’s name has two souls. One is tied to tradition. The siblings’ initials form the French definite article as a tribute to the winemaking heritage of Champagne. The other, time, indicates the fundamental aspect of the production chain and is more conceptual (indeed, the classic method is a long, artisanal process). It also takes on a metaphorical and mythical value. The Cossignani consider time as an opportunity. Time is what allows them to create unique, one-of-a-kind products, to study and preserve the land they cultivate, and to remember and celebrate the family’s legacy. Therefore, the name encapsulates the company’s three cornerstones: the siblings, the classic method, and the most precious resource of all.
LOGO AND LABEL
Mythology inspires the visual imagery of the project. The snake is the historical symbol of Chronos, the ancient deity of the passage of time. Legend has it that the snake gave birth to the cosmic egg: the universe’s treasure chest and source of everything. The logo and label shape a memorable identity through these elements. A solemn, precious and equally innovative bottle comes forth to represent the most magical part of the Cossignani’s production and their history.