Design: Kenji Smith
Location: United Kingdom
Project Type: Student Project
School: Shillington College
Tutor: Nick Smith/Lovish Saini
Packaging Contents: Nuts
Packaging Substrate / Materials: Plastic Pouch
Printing Process: Printing
How might we produce a nuts brand for sports enthusiasts, who want to be told a story so that they can feel more connected to the brand?
I wanted to create a story that showed grit, perseverance and passion through my design. I utilised the magical story of how the monasteries in Meteora, northern Greece, were built. Using this as an inspiration, I created my own in order to help the story-telling of this brand:
An immense boulder stood alone in the Sahara desert, with an inconceivable nut tree blossoming at the summit. Tribes, in search of food, started to scale the unknown. Word of mouth grew of the unknown tree, and hundreds of people joined the challenge, to reach the summit. Blood, sweat tears and death transpired. A decade past, and through strength, perseverance, and teamwork, the Muthabara tribe reached the summit, to accomplish the greatest challenge of their generation. The nut tree was thus named the Muthabara tree.
The brief itself is unique, and how it was tackled, in terms of its texture, colour palette, and typelock up.