Luxury Packaging Manufacturer: GPA Luxury
Location: United Kingdom
Project Type: Produced
Client: Redbreast Whiskey
Product Launch Location: Global
Packaging Contents: Whiskey
Packaging Substrate / Materials: Aluminium, leather
GPA Luxury has teamed up with Redbreast Irish Whiskey to craft a limited edition pack as part of a joint charity campaign with BirdLife International. The finished result is a copper-coloured, aluminium bottle holder that doubles as a bird feeder. The top section, which fits over the bottle and screws into the circular base, features Redbreast branding and a cut-out herringbone pattern, enabling its functionality as a bird feeder. Other details include a copper-coloured cap designed to close the pack once it’s filled with feed, and a red leather strap handle. Only 2,000 were manufactured, and for each one sold €15 has been donated to BirdLife International.