Scacciaventi

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Design: Lettera7
Location: Italy
Project Type: Produced
Client: Scacciaventi
Product Launch Location: Italy
Packaging Contents: Confectionery, liquors and spirits
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Digital printing

Scacciaventi translates the passion for Amalfi Coast into an eclectic production of confectionery and liquors.

Camilla goes through narrow alleys, hundreds of stairs and many paths, giving face and voice to the project and exploring this territory to tell its culinary culture.

Lost in the Borgo Scacciaventi, the most ancient of Cava De’ Tirreni, Camilla crosses the plurality of arcades in a labyrinthine game which characterizes the city planning and embodies the history and habits of its community.

The perceptions that the Borgo offers to eyes and senses and the symbolic value of his architecture, are the starting point for the narration. We distilled the sunny attitude of Camilla, discovering also an enigmatic side and, destructuring the brand, we designed a packaging inhabited by a set of stickers which saturates the surface with rigor and dynamism, making every pack deeply authentic.

Vivid colors and the fluidity of the visual details accomplish a project that tells the tradition with a minimalist and contemporary language.