Design: Vedang Agnihotri
Project Type: Produced
Client: Brainsmith India
Product Launch Location: India
Packaging Contents: Musical Wooden Toys
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Offset Printing
Brainsmith’s range of musical wooden toys, Swoora, allows babies and toddlers to be little musicians right from birth. Music has been proven to enhance brain function in kids and musical toys encourage little children to play and grow.
Brainsmith Swoora toys are made of premium rubberwood and finished with child-safe colours and paints. They are designed appropriately for a child to hold and grasp.
The name ‘Swoora’ is inspired from ‘Swara’ i.e. The seven notes of the musical scale in Indian classical music. Swoora is nothing but a playful connotation to the word Swara. Following is the branding and packaging project for Swoora Musical Wooden Toys by Brainsmith India.
Having restrictions of sticking to the basic shape of the packaging, I’ve kept the window for each box which merges with the graphics on the box very well. The window helps the customer to understand the quality and look of the product in a much better way.
Considering the fact that these products are going to be sold from the shelf, The colors are also quite striking which helps the product to stand out from the rest.