Tet Gift box 2021 – Arising

Derrick Lin


Design: Printgo
Location: Vietnam
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Gift box
Packaging Substrate / Materials: Hardboard
Printing Process: Offset Printing

Using the main idea of a reborn phoenix and carp crossing the dragon, Printgo has successfully recreated the country’s arduous one-year scene while inspiring and encouraging businesses to fly and rise to a boom in the following year.

Everyone knows that in 2019 the world and Vietnam had to go through a difficult time. To encourage people across the country to work together to overcome the difficult period and welcome the new year, Printgo launches the “Arising” collection in Tet gift boxes and year-end lucky money. The message Printgo wants to convey: “All difficulties are just a challenge for people to grow up and become a perfect version.”

The “Arising” collection included a New Year gift box and red envelopes. Besides focusing on design, we also carefully selected printing and processing materials for this collection. The Tet gift box had hardboard material with the me-yang box with a mezzanine lid, very sturdy and luxurious. To further highlight the logo or business’s name, Printgo is also laminated and UV-coated. The lucky money was made of art paper, which makes it different.