Agency: Phiblo Studio Creative Agency
Art Director: Gabriel Nascimento
Project Type: Produced
Client: Cafuné Cosmeticos
Product Launch Location: Brazil
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Paper
Cafuné is a Brazilian company more focused on skin care for black women and men. With products that carry active assets from Africa (Aloe Vera, Baobab, Almond, Kalahari seed and etc.) products indicated for the treatment and care of black skin. Getting rid of stress and giving high care. Who loves to care.
Cafuné tends to be more careful in selecting assets that can please its audience. An audience that has a history of resistance and the brand follows this position of having a product for black, brown, mulatto, brown skin, etc.
The essence of the brand: providing care and affection in the form of love ❤
Packaging and labels were made with a type of paper seed product such as (aloe vera) where the end customer can plant. Developing the product back to nature. A brand teaching.
Cafuné is a company that emerged from the need for space and diversity to care for black skin. A huge need, because in the world there are several types of black skin. From the lightest to the most pigmented.The company’s focus is on vegan products and with a focus on black skin treatment. With assets coming straight from Africa.