Classroom Break X Nutty Gritties

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Admin

Global

Design: Dhriti Shah
Location: India
Project Type: Student Project
School: ISDI School of Design and Innovation
Tutor: Utkarsha Malkar
Packaging Contents: Dry Fruits & Nuts
Packaging Substrate / Materials: Recyclable Paper
Printing Process: Digital Printing

Problem:
Dry fruits & nuts are healthy, tasty, and easy to carry, making them a favourite snack for most Indians. With the wide range of health benefits associated with dry fruits, you can’t blame them for going nuts over nuts. However, consuming more than what your body needs often leads to unwanted fat. Since they come in small, compact forms, it is difficult for consumers to identify the daily limit. Generally, people who are hungry or under stress tend to over-consume. Since dry fruits & nuts come in large plastic packets, it is difficult for consumers to know when to stop. (According to nutritionists 20- 25 grams of mixed dry fruits is the daily limit.)

Solution:
Introducing Classroom Break, a limited edition snack-pack for all the students out there under the brand Nutty Gritties. In these current times with the global pandemic, students at home are hooked on their laptops and books for hours munching on multiple bags of junk food all day. The purpose of Classroom Break is to shift snacking habits from junk to healthy while keeping the number of dry fruits & nuts limited to avoid over-consumption.

What’s Unique?
The idea behind Classroom Break is to provide a daily, healthy lifestyle. The design includes six small, compact boxes of multi-flavoured dry fruits and nuts(25g each), one for each online school/ college day.

The packaging is easy to open without any cutting or tearing. Each box unravels in the form of a bowl, spreading the dry fruits & nuts for hassle-free consumption. The illustrations and flavour names on the boxes showcase the daily life of ‘online’ students with a relatable and humorous factor.