Design: Maya Mishevska
Project Type: Student Project
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
The new packaging design for ДОБАР gives the product a fresh new image in the eyes of its target consumers. It is described as modern, fun, playful, inviting, friendly, informal, attractive, creative and unique. The simple outlined illustrations help retain the minimalist style, yet a splash of fun colors breaks the monotony and brings in extra playfulness.
The new design is sure to capture the attention of anyone and put a smile on their face even on a bad day. Furthermore, once our product leaves somebody with pleasant emotions, they are very likely to spread the word about it.
With this new packaging ДОБАР breaks the mold and shows up as a youthful COLD BREW COFFEE brand that cannot be compared to any other.
This new look exudes a vibe that resonates with the brand’s target consumers and their out-of-the-box mindset. It is designed to draw in just the right people and create a loyal base of repeat customers that will treat the brand as part of their lifestyles – eventually creating a unique philosophy behind the product and who its users are.