Fruistik

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Design: Tanaya Bahulikar
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Rajendra Thakre
Packaging Contents: Fruit
Packaging Substrate / Materials: Seed paper, Bioplastic

Brief: To design packaging for a variety of fruit flavor rollers which would help people skip the task of adding cut fruits to food yet giving the customers a wholesome experience of tasting natural fruits. Adding a wide range of flavors to allow experimentation, being highly nutritional yet cost effective and making the process of applying spreads to food items like bread, rolls or pizzas quick, convenient and hassle free.

Problems targeted:

  • Experiencing the taste of fresh fruits without having to add cut fruit pieces.
  • Applying and spreading flavors like butter and jam to food easily and quickly.
  • Experimentation with a variety of flavors.

The areas of focus were:

  • Opening and storing the packaging with ease.
  • Easy application with the help of rollers.
  • Stackable, space saving and cost effective packaging.
  • Easy identification of flavors.

What’s unique?
Packaging of spreads in the form of rollers for easy application to food items like breads and rolls, providing a healthier alternative to fruit jams. The product provides easy identification of flavors from all sides, with the top of the rollers resembling fruits with a stackable concept of building blocks. The size and structure of the product allows experimentation with flavors, easy storage and efficient application. Flavors and packaging that would remind you of freshly cut fruits!