Gerybe | Desserts

Design: Gintare Marcinkeviciene
Printing Manufacturing: S. Jokuzio leidykla-spaustuve
Product Photoshoot: Cveti Zabiela
Location: Lithuania
Project Type: Produced
Client: Gerybe
Product Launch Location: Lithuania
Packaging Contents: Desserts
Packaging Substrate / Materials: Paper

Gėrybė is a Lithuanian family manufacturing company that creates unique indulgent desserts. Natural ingredients, special recipes, and love for food and yourself.

Situation
Nowadays being super healthy and natural is no longer an exception. Though in consumers mind craft paper packaging, handwritten fonts and various creamy illustrations are still very alive. This business is not another place for macaroons, it‘s a responsible social company that uses renewable energy to produce desserts, looking for healthy alternatives and pouring love into every detail.

Solution
The most important task was to create universal packaging design for various taste and forms of desserts. The sky-blue color was chosen to emphasize lightness, natural sweetness that comes from desserts, and also to change the consumer’s perception of the traditional color palette commonly used for this product category.

Heavily stylized art deco illustrations convey the ingredients and the layering of the desserts itself. Though it does not take away attention from the most important part – packaging sleeve. The sleeve design is prevailed by a minimal design solution that is not only up to date nowadays, but also informative, facilitating the buyer’s decision.

While creating this packaging we wanted to develop a whole consumer journey experience – from the very first sight to the desserts tasting itself. That’s why after opening the packaging you can find a design extension inside. The graphic elements, the story of the founders and their own contribution with authentic signatures.

Less is more. Less is tasty.