Design: Nude Brand Creation
Location: United Kingdom
Project Type: Produced
Client: Midleton Very Rare Irish Whiskey
Product Launch Location: Global
Packaging Contents: Irish Whiskey
Packaging Substrate / Materials: Glass bottle, wooden box
May 2021 sees the launch of Midleton Very Rare Silent Distillery Collection Chapter Two, the second release in Ireland’s oldest ever whiskey collection, with packaging design by Nude Brand Creation.
The Midleton Very Rare Silent Distillery Collection is a collection of six releases. There will be one release annually from 2020 until 2025, ranging in age from 45 to 50 years old, all from the legendary Old Midleton Distillery which operated from 1825-1975.
Midleton Very Rare Silent Distillery Collection Chapter Two is an exceptional 46-year-old single pot still Irish whiskey distilled in 1973 in the signature style of Old Midleton. Created and matured under the guardianship of four celebrated Master Distillers, the whiskey has been enhanced through each changing of hands, with each Master taking great care to protect the legacy of the precious liquid.
The Silent Distillery Collection is inspired by nature’s elements – water, fire, earth and wood. Chapter Two’s packaging and photography pay homage to the role of the water of the Dungourney river in Irish whiskey history, both as a power source and essential raw material.
Staying true to its proud Irish heritage and luxury craftsmanship, Midleton Very Rare Silent Distillery Collection Chapter Two has been decanted into handblown and etched crystal decanter bottles, produced by Ireland’s Waterford Crystal, with each of the bottles individually numbered 1-70. The bottle comes displayed in a bespoke wooden cabinet handcrafted by Irish designer, John Galvin, using wood up to 200 years old from reclaimed oak whiskey vats in addition to ancient Elm and rare Japanese Tamo.
Just 70 bottles of this extraordinarily rare Irish whiskey have been produced, each handmade and handcrafted.