Murakami West Lake

Design: Hellocean
Location: China
Project Type: Produced
Product Launch Location: China
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing, Illustration

The cultural connotation of the ten sceneries of the West Lake is deduced by using artistic paintings with elegant temperament, which truly expresses the brand’s feelings and love for the West Lake Culture. In the atmosphere of “tea culture experience hall”, an immersive experience scene is created to guide young consumers to trigger emotional resonance with traditional culture.