Derrick Lin


Design: Momchil Pakyov
Location: Bulgaria
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminum foil
Printing Process: Digital printing

O! Honest coffee is a concept packaging design for a coffee brand. The philosophy behind the brand is to provide its clients with just the content of the packaging. Coffee that is honestly what coffee is about, to start off the day with an exclamation mark and excitement. The photography style and mood is a reflexion of that philosophy, honest everyday pictures of regular people. No unnecessary glamour or luxury. The packages come in three different colours representing three different blends of coffee.

What’s Unique?
The name of the brand is stylistically represented by the product itself – the coffee beans. It is perhaps one of a few brands to incorporate an exclamation mark in its name and logo.