Annapoorna Masalas & Spices Redesign

Posted on

Derrick Lin


Design: Madarth
Location: India
Project Type: Produced
Client: Annapoorna Masalas & Spices
Product Launch Location: India
Packaging Contents: Masalas & Spices
Packaging Substrate / Materials: Paper, carton
Printing Process: Offset

Established in the year 1975, Annapoorna is a pioneer in the art of spice processing and packaging. The brand wanted to realign and position itself to cater to the urban population and to enhance the pick me up value of the product.

Concept: The diversity and rich cultural as well as historical significance of Indian cuisine has its own unique place in the world. The myriad flavors, taste and the huge variety is a celebration in itself. The packaging concept captures the diversity of Indian food, whilst celebrating and inspiring cooking