Design: Aleksandra Apaza
Location: United States
Project Type: Produced
Client: Creature Coffee
Product Launch Location: United States
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Creature Coffee’s identity is Aleksandra Apaza‘s creation for this small-batch coffee roaster based in Austin, Texas. A couple of guys looking for a way to bring something fun into an otherwise not so fun year, there’s no need to say 2*020, started their own business during the pandemic.
For this project, “We love all creatures. In all their glorious shapes, sizes, and colors.” Aleksandra says. Indeed, she designed five different creatures for each type of coffee and their own little universe based on the flavor ingredients. Furthermore, the vibrant color palette it’s linked to a color code based on how you like your coffee, blue – a more old-school type, pink – something a little bit bolder, and yellow is defined as ‘something in between’. Two dashing and playful typographies are set in the packaging, one featured as Creature Coffee’s logo and the other’s coffee brew’s name, which gives you a hint from where the coffee bean is originated.