FAN Nutrifood

Designer: Nguyễn Trung Kiên
Content direction: Dat Bui
Location: Vietnam
Project Type: Produced
Client: Fan Nutrifood
Product Launch Location: Global
Packaging Contents: Medicine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

FAN Nutrifood is a chain of systems providing functional foods from nature, good for health!

Customers want to bring a whole new image to their packaging system. Brings modernity and luxury. So we researched and designed the geometric style. Stylized motifs are based on the customer’s brand story. It is a farmer, a cart, plants, flowers, water and factories. Creating a highlight for the design. We use 8 different colors corresponding to 8 products in the packaging system. The design is simple, focusing on the key elements in the packaging. Use simple typography for the product’s name. The image on the package is a photo taken – the origin of the product