Fresty : Spiced Buttermilk Fizz

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Designer: Rhea Jain
Designer, 3D Render: Sreeram Kayanadath
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prof. Rajendra Thakre
Packaging Contents: Buttermilk Soda
Packaging Substrate / Materials: Aluminum, Tin

Fresty brings to you a sip of surprise! A traditional recipe twisted into a modern fizz. A super spicy refresher to beat the heat!

Inspired & sourced from the traditional Sambaram recipes from Kerala, Fresty sets the ground for a unique, spicy buttermilk soda. A variety of spiced flavors like Classic Ginger, Zesty Raw Mango, Crazy Mint, etc for all taste buds!

What’s Unique?

  1. Introducing buttermilk in the form of a spicy soda.
  2. Breaking the structure code for sodas and adapting a cuboidal can.
  3. The structure is more compact, handy & pocket-friendly! A traditional form with a touch of nostalgia.