Orange Figs DIY Baking Kits

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Graphic Designer & Illustrator: Yashita Aggarwal
Graphic Designer & Illustrator: Kajol Shah
Location: India
Project Type: Produced
Client: Orange Figs
Product Launch Location: India
Packaging Contents: Baking Kits for kids
Packaging Substrate / Materials: Cardboard Box
Printing Process: Digital Printing

Orange figs is a fun loving brand which caters to kids and helps them learn and develop. They’re a distributor of Do It Yourself (DIY) baking kits specially designed for children to curb their enthusiasm and give them a holistic baking experience. They also offer freshly packed snacks and live baking classes in their virtual summer camp to create a whole a new culinary affair for their target audience. We collaborated with them to do the packaging design for the baking kits and Shipper Box. It was a wholesome experience to play around with the bright colors and happy shapes.

The Baking Kits were designed with the concept of a hero character that was our chef monkey in mind, eventually the idea of using a oven on the front of the pack was appreciated by everyone and developed for the final designs.

The Orange Figs Shipper Box was largely designed to cater to the need of holding 4 DIY recipe Kits in one single box. It is a part of Virtual Baking Camp for kids as it delivers 4 different recipes every week in a big box of fun and learning. The design idea for the box was to use fun geometric elements and colors that resonated with the brand and created a joyful visually appealing packaging.

What’s Unique?
The bright and happy color palette and the use of an actual oven for the front of pack to represent baking easily for the kids are what makes this design unique and fun.