Agency: STUDIO NABI
Creative Director: Natalia Farsang-Bajczi
Project Type: Produced
Client: Novel Food Kft.
Product Launch Location: Europe
Packaging Contents: Craft beer
Packaging Substrate / Materials: Aluminium can
Printing Process: Digital printig, 3D UV Varnish, Golden print
The Viharsarok Lemon Meringue Pie is a limited edition craft beer produced by our client, Viharsarok Brewery. It’s a Lemon Pastry Ale, with the taste of soft and tart lemon cream and all-butter, flaky pie crust. Fresh and sweet, sour and salty – all flavors of the classic dessert rolled into one creamy Milkshake Pale Ale made with real lemon zest and vanilla extract.
Inspired by the product’s taste and some insights from Master Brewer, we created a bright, fresh, and summery design that combines all the colors of this classic dessert. The golden yellows of a sunny day, the bright azures of an afternoon at the lakeside, and the electric crimson from the buttons of a summer dress revoke the feeling of a perfect summer day.
The printing technique accents the design as the dots are raised from the smooth and matte surface of the label and have a nice feel to the touch.
We pride ourselves in the functional beauty of our designs, so we chose a sturdy, heat, and water-resistant base for the printing so the labels wouldn’t get damaged during transportation or refrigeration. We printed a matt layer, then used 3D varnish foil on top to make the colors pop. This technique gave the products a nice feeling to touch and a unique look that stands out from the competition and got praise from craft beer professionals and beer-related media programs.