Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Design Director: Antonio Rivera
Designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Fordham Lee Distillery
Product Launch Location: United States
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass Bottle, Paper, Foil, Wood
Printing Process: Litho, Screenprinting
Fordham Lee Distillery came to CF Napa to develop their new bourbon brand, Zachary Edward –named in the memory of the founder’s friend’s son. The packaging needed to have a strong look to not only fit into the Fordham Lee Distillery family of offerings, but also be able to confidently stand on its own.
The Zachary Edward wordmark was handdrawn to capture a nostalgic Americana sensibility. The brand name along with a filigree frame was screenprinted on the bottle for a luxurious effect. This was combined with a toothy paper bottom label that was selected in order to allow for both easy extension into new products as well as a rich textural component. The result is a stunning package for a spirit worth remembering.