Designer: Simón Londoño Sierra
Photographer: Andrés Araújo
Project Type: Produced
Client: TONING S.A.S
Product Launch Location: Colombia
Packaging Contents: Flaked oats, instant oats
Packaging Substrate / Materials: Paper
Printing Process: Flexography
Branding and packaging development for Zanara, a new product launched in 2020 by Toning SA, a company dedicated for more than 40 years to integral, healthy and nutritious cereal-based food from Valle del Cauca, Colombia. Zanara is a fresh and simple food line which provides practicality in everyday life, feeding with a complete diet, high protein content, no preservatives or additives and sugars. A product created for individuals, athletes, families, children and young people. It was born, in the middle of a great company´s commercial diversication plan, as the first product with its own identity within this new corporative architecture.
We created a brand that, at first glance, looked neutral to harmonize with the other company’s products of the and to compete with products from other similar brands. I tried to keep it fresh, with a natural mood that focuses on the product´s esentials with some Illustrations and letters shapes drawn by hand, which lurked to emulate the woodcut etching for a kind and very close identity for the audience.