ZONE – Get in the Zone

Admin

Global

Agency: OurCreative
Creative Director: Jon Dignam
Middleweight Designer: Alex Phipps
Managing Director: Kim Van Elkan
Location: United Kingdom
Project Type: Concept
Packaging Contents: Low calorie, zero ABV drinks
Packaging Substrate / Materials: Glass Bottle
Printing Process: Flexography, Raised

Introducing ZONE, a bold, mindful and unapologetic drink that puts ‘Mind Thirst’ above all else. These low calorie, zero ABV drinks are made from sparkling water and a heady mix of sophisticated and interesting flavour notes. Specialist ingredients have been expertly chosen to transport you to three distinct ‘mindful’ zones. Each ZONE provides a drinking experience that offers just as much taste as their alcoholic counterparts but without the negative effects.

What’s Unique?
Our immersive designs blend aspirational nature photography with euphoric edited portraits. Visually disruptive, our striking label is shaped to reflect our iconic “Z” shape. Raised, holographic inks are used to lift our shimmering logo from the beautiful imagery beneath.