I, THE QUEEN

Design: Mubien Brands
Location: USA
Project Type: Produced
Client: Scepter & Sword Wine Co.
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Turning Social Conventions Upside Down

Scepter & Sword Wine Co. produces premium wines from Columbia Valley, WA, one of the world’s most exciting up-and-coming wine-producing regions. It was founded with the mission of building a wine-oriented, experiential platform to help inspire curiosity, provoke discussion and challenge perceptions around social equality while celebrating female empowerment.

The imagery of the scepter appears in different shapes and sizes and is present in many cultures throughout history. The packaging reflects this approach, a label that demands to be turned upside down where it becomes a scepter, the ultimate symbol of a queen’s power and authority.