Posted on

Derrick Lin


Design: W.A.Y.S Marketing Solutions
Location: India
Project Type: Produced
Client: OBVSLY Gelato
Product Launch Location: India
Packaging Contents: Gelato
Packaging Substrate / Materials: Paper

OBVSLY is a version of the word OBVIOUSLY, formed by eliminating the unnecessary letters; exactly how the unnecessary calories have been eliminated from this gloriously tasty gelato. We’ve kept all the essential letters though just like our gelatos that are filled with everything that’s essential in a delectable dessert experience! Based on everything the product has to offer, it becomes an automatic choice for the consumer. The idea is to bring forth the blatancy of the ‘obvious’ choice.