Wheatleys Of Yorkshire Traditional Mead Blend

Derrick Lin


Design: Blab
Location: United Kingdom
Project Type: Produced
Client: Wheatleys Of Yorkshire
Product Launch Location: United Kingdom
Packaging Contents: Mead
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil Blocking with Tactile Silk Screen gloss varnish

Wheatley’s of Yorkshire approached us to create the branding and packaging design for their fine authentic mead. Their product is beautifully crafted and they needed their branding to really showcase the quality of their range of traditional, seasonal and limited edition mead.

With unique flavours, ingredients and recipes, we knew we had to create something super special for Wheatley’s of Yorkshire to get across the premium feel of the product. It’s clear they put their heart and soul into every small-batch they create and we’ve done exactly the same with the design.

The main ingredient of mead is honey so we’ve introduced various design elements to tie in the origins of the product. This includes having two labels to resemble the two stripes on a honey bee and a honeycomb pattern across the label.

The printing techniques enabled us to elevate the quality of the product. The printing was Metallic gold foil blocking on a textured rich black card and Tactile Silk Screen gloss varnish on some of the honeycomb pattern to add texture and shine. The labels themselves are hand applied to add a personal touch to every order. We also used a metallic gold foiled tamper seal.