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Design: Hoa Pham
Location: Vietnam
Project Type: Produced
Client: Beedesign
Product Launch Location: Global
Packaging Contents: Mid autumn festival Moon Cake
Packaging Substrate / Materials: Paper, Cardboard etc.
Printing Process: Digital printing

Mid-Autumn Festival is the reunion festival, a traditional culture of the Vietnamese people because it brings with it an interesting origin and meaning.

For thousands of years, every autumn, people eagerly welcome the Mid-Autumn Festival on the 15th day of the 8th lunar month. Under the bright moonlight, they broke the conversation and wished for a peaceful life.

In Vietnam, the moon has a great meaning of the country with wet rice culture. The full moon day of August is when the sky and earth are most beautiful, the climate is cool, the moonlight clearly illuminates each scene at night. This time is also the time when the most leisurely work, people can then leisurely admire the scenery and enjoy the moon and immerse themselves in heaven and earth.

After gathering together to break the feast, families will gather on the balcony or find a place on high to watch the full moon together. Under the bright moonlight, parents often tell their children an anecdote about Uncle Cuoi sitting on a banyan tree.