Agency: Abasana Advertising
Packaging Designer: Ravi Abasana
Location: India
Project Type: Concept
Packaging Contents: Cookies
Packaging Substrate / Materials: Plastic Jar
Printing Process: offset printing

Chovees — the treasure trove of healthy munching and snacking is wishing to create the world of goodness through its yummy and tasty range of cookies. When you say ‘cookie’ the instant imagery talks about fat-laden, sugar-rich delicacy that gives you after eating guilty pangs. The brief from the CHOVEES was clear. They wished to break the myth and introduce their cookies range as a healthy and tasty ‘anytime snacking option’. all about nutrition, active life. energy, and zest.

An Eye-catching. refreshing and vibrant color palette was then used to create youthful and trendy packaging for the brand. Each delicacy was introduced in fresh colors and with a background where people are engaged in various health and fitness-centric activities. The packaging successfully works towards establishing the connection between food and positivity through smart font selection and a bright color scheme reflecting the vitality and vivaciousness of the brand.