Design: Jorge Campozano Alarcon
Project Type: Produced
Product Launch Location: Ecuador
Packaging Contents: Chocolate
Packaging Substrate / Materials: Plastic, Paper, cardboard
Printing Process: Foil stamping
Ecaodorian is a chocolate brand based in Quito – Ecuador. The main characteristic of the order was that the brand had to be striking and relevant to the young public, trying to show that it is 100% Ecuadorian as something very important. We decided to choose a path of illustration that allows the consumer to see himself enchanted by both the product a 100% Ecuadorian cocoa with infusions of smart foods such as amaranth, quinoa and sacha inchi as well as a concept that allows him to know more about the regions from which this comes cocoa in Ecuador.
We create an illustration that tells in a striking way where each element that was used in each of its flavors comes from. Later, these illustrations were used as brand elements for the complete development of the company’s visual language and other visual products. The rest of the branded solution represents the high quality of the products giving the feeling of luxury and adventure.
It has amaranth infusions to differentiate itself from its competition and we add value with the illustrations totally handcrafted to later be digitally polished under the concept of exploring all the regions from which they harvest cocoa and the infusions that Ecaodorian forms.