Project Type: Produced
Product Launch Location: Italy
Packaging Contents: Cream, cosmetics, natural products
Packaging Substrate / Materials: Recycled cardboard and wood
Printing Process: Digital printing
Hyris lab, a 100% natural cosmetics manufacturer. Holistic corporate philosophy, particular care and attention for the environment. I proposed and chose primary packaging of glass and wood and secondary packaging of recycled cardboard to enhance and emphasize the natural aspect.
The differentiating element with other cosmetic products is the packaging, both primary and secondary. It is free of sequins and printing finishes but on the contrary it is printed on recycled cardboard, unique in the cosmetics sector, and free of plastic. Primary packaging is glass and wood.
It presents a QR code, which can be scanned with any operating system and takes you back to a landing page with other useful information, such as how to use it and others.